Bram Hendriks

Hi there. I am designer and team lead with 15 years of experience in innovation and digital. I work with organizations to drive transformation and to create products and services for a positive impact.

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Work examples

TomTom · 2014
In-car platform for business users

An in-car system for heavy‑duty users with a customizable home screen, navigation, phone, music and weather apps.

TomTom bridge device for business users

Royal Dutch Airlines · 2011
Flight tracking
web application

Tracker for flights by KLM and partners, including flight path, arrival and departure times, and status information.

Royal Dutch Airlines flight tracking application

Douwe Egberts · 2018
Platform-agnostic coffee experience

A modernized, embedded coffee machine user interface, designed to work across the coffee machine product line.

Platform-agnostic coffee interface on a tablet

Van Gogh Museum · 2012
Museum website and webshop redesign

A responsive website to make Van Gogh's life and art accessible to all on any device, from smartphone to desktop.

Van Gogh Museum webshop redesign

Medtronic · 2023
Enterprise-wide health ecosystem

An initiative to streamline patient and healthcare professional experiences including UI, data and AI capabilities.

Example demonstrating an enterprise-wide health ecosystem

Philips Healthcare · 2016
Radiation therapy planning interface

A healthcare professional software application to optimize radiation therapy planning and patient management.

Radiation therapy planning interface for healthcare professionals

Additive Industries · 2015
Professional 3D printing interface

An easy to use interface for machine operators that supports the industrial production of high quality metal parts.

3D metal printing interface for machien operators

Guangdong Transtek · 2017
Healthy lifestyle smartwatch

A watch with integrated heart rate sensor that allows for tracking of healthy habits and multi‑sport activities.

Smartwatch with activity tracking interface

Philips Saeco · 2019
Coffee machine
with voice control

'Hacking' the system to unlock the qualities of an Amazon Alexa-enhanced coffee machine, responding to voice commands.

Coffee machine enhanced with a voice interface

Medtronic · 2024
Medtronic intranet redesign concept

Exploring an improved employee experience, creating one environment for all company updates and employee actions.

Mockup of an intranet redesign concept

Credits to all talented coworkers and clients whom I had the opportunity to collaborate with on the above cases.

About me

In early 2009, I earned my master's degree in industrial design engineering – with a specialization in interaction design – from the Delft University of Technology. During my graduation project at Philips Research I focused on enhancing the experience of robot vacuum cleaners. I also studied design in Eindhoven and Milan, and completed a minor in business studies in Amsterdam.

My professional career spans organizations of all shapes and sizes, both in agency and corporate environments. I enjoy thinking big, and setting direction by co-creating future‑forward experiences that make a positive impact on people, the planet, and businesses. Currently, I am user experience team lead and principal designer at Medtronic, a global leader in med tech.

Get in touch